Fall 2002

Gas Station Pricing Game: A Lesson in Engineering Economics and Business Strategies

Aaron Sin, Alfred M. Center


One of the more difficult concepts to teach in engineering economics is the determination of price and marketing tactics.  We have developed a gas station game that provides practical experience to students in this respect. We found that within ten iterations of this game, students start to understand the mechanism of price determination and market economy.


Table of Contents                                     More Journals